THERE IS A NEW ART IN TOWN: STARTS – THE ROLE OF ART IN INNOVATION PROCESSES
An increasing number of high-tech companies claim that scientific and technological skills alone are not sufficient anymore. In this context, the arts are gaining prominence as catalysts for an efficient conversion of science and technology knowledge into novel products, services, and processes.
The presentation will feature three artists involved in science, technology and art cooperations in conjunction with the STARTS programme of the European Union who will give insights into their work and the challenges of STARTS cooperations.
The STARTS program is an initiative of the European Commission, encouraging synergies between the arts and industry to support innovation for technology and society by promoting the inclusion of artists in Horizon 2020 projects. The core of the program is VERTIGO STARTS – a program to foster collaboration and dialog between artists, creative people, and technologists under the Horizon 2020 program for research and innovation.
Furthermore, WEAR Sustain is a research and innovation initiative to engage art, design and creative industries to work more closely with technology and engineering industries, to shift the development of the wearables and e-textile landscape towards a more sustainable and ethical approach.
In addition a new European Union Prize—the STARTS Prize—has been developed in 2016 to promote this program and to give visibility to outstanding projects and best practice examples by awarding two 20.000 euro prizes each year: one for artistic exploration and one for innovative collaborations.
CÉCILE BULLE, Project Manager, Culture Tech, Member of the Consortium of the Vertigo Program
PETRUS AEJMELAEUS-LINDSTRÖM, Rock Print Project Leader Research, Gramazio Kohler Research, ETH Zurich
ERWIN HOOGERWOORD, Co-founder / CTO Solemaker
VERONIKA LIEBL, Co-Director Festival Ars Electronica, STARTS Prize Managing Partner
GIANNINO MALOSSI, Managing Partner, WEAR Sustain
HERITIANA RANAIVOSON, imec, WEAR Sustain Coordinator
INGRID WILLEMS, DataScouts, WEAR Sustain Partner